Ecommerce Web Design
Get more sales online with custom eCommerce websites in Ireland
Look, we’ve all been there. You’ve got a decent website, maybe even spent good money on it, but the sales just aren’t coming through like you expected. It’s frustrating, especially when you see your competitors doing well online.
Here’s the thing – most web designers don’t actually understand ecommerce. They can make something that looks nice, sure, but converting visitors into paying customers? That’s a completely different skill set.
We’ve been building online stores here in Dublin for the past six years, and honestly, we’ve learned more from our failures than our successes. Every mistake taught us something new about what actually makes people buy online versus what just looks pretty.
The most common issues we fix for our clients are pretty predictable at this stage:
- You’ve got a lovely website but nobody’s buying anything usually it’s because the whole buying process feels off or untrustworthy
- People are adding stuff to their cart then disappearing – your checkout is probably too complicated or asking for too much information too soon
- Your site takes forever to load – honestly, if it’s not loading in under 3 seconds, you’re losing customers before they even see what you’re selling
- You look exactly like everyone else in your industry – there’s nothing that makes you stand out or gives people a reason to choose you
- Managing the website feels like a full-time job – we get it, you want to run your business, not wrestle with website updates
Personalised eCommerce Web Design for Business Growth
Every business is different, and cookie-cutter solutions don’t work. We spend time getting to know your business, your customers, and what you’re actually trying to achieve before we write a single line of code.
We’re based here in Dublin, which means we understand the local market. Irish customers behave differently online than Americans or even our neighbors in the UK. Payment preferences, delivery expectations, even the way people browse – it all matters.
Finding out and making plans
Before we start designing anything, we need to understand what success looks like for you. Are you trying to replace your physical store? Expand into new markets? We dig into your business model, look at your competition, and figure out what’s going to move the needle for you specifically.
Design Just for You
Our designers don’t just make things look pretty – though they do that too. Every color choice, every button placement, and even where we put your phone number is based on what we know works for Irish customers in your industry.
Development
We build websites that don’t break. Sounds basic, but you’d be surprised how many e-commerce sites we’ve had to rescue from other developers. We use reliable platforms like WooCommerce and Shopify, but we customise them properly so they actually fit your business.
Payment Integration
Irish customers want to pay with their cards, not jump through hoops. We set up Stripe and PayPal and can even integrate with Irish banks directly if that’s what makes sense for your business. The fewer clicks between “I want this” and “purchase complete,” the better.
Mobile Optimisation
Most of your customers are shopping on their phones now. Not just browsing – actually buying. If your website doesn’t work perfectly on mobile, you’re missing out on most of your potential sales.
SEO Basics
We make sure Google can find your products. Basic stuff like proper page titles, product descriptions that make sense, and making sure your site loads fast enough that Google doesn’t punish you in search results.
Testing and Launch
We test everything multiple times before your site goes live. Different browsers, different devices, different internet speeds. Nothing’s worse than launching a website and finding out it doesn’t work for half your customers.
Ongoing Support
Websites aren’t “set it and forget it.” Things break, platforms update, and new features become available. We stick around to keep things running smoothly so you can focus on your business.
Local eCommerce Web Design Ireland: Sell to People in Your Area
There’s something to be said for working with people who understand your market. We know Dublin customers, we know Irish shopping habits, and we know what works here versus what works in other countries.
Local customers search differently too. They’re looking for “Dublin florist” or “Irish-made jewelry,” not just generic product terms. We make sure your website shows up when local people are looking for what you sell.
Local SEO that actually works
We optimise for the search terms that Dublin customers actually use, not what some SEO tool says is popular globally.
Google Business integration
If you have a physical location, we make sure your online store works together with your Google listing so people can find you both ways.
Content that makes sense locally
Irish customers want to know they’re buying from Irish businesses. We help tell that story in a way that feels authentic, not forced.
Trust signals that work locally
Irish customer reviews, local business certifications, anything that helps people feel confident they’re dealing with a legitimate local business.
Local delivery options
Whether you’re using An Post or local couriers, we integrate the shipping options that make sense for your Dublin customers.
Stand Out Online with Advanced eCommerce Features
The best online shops don’t just sell products – they make the whole experience enjoyable. When someone visits your site, they should feel like they’re dealing with professionals who understand their needs.
We can build pretty much anything you need, whether you’re on Shopify, WooCommerce, or need something completely custom. The key is only adding features that actually help your customers, not just because they sound cool.
Smart product search and filters
Help people find what they want quickly. Sounds obvious, but most search functions on ecommerce sites are terrible.
Structured data for better Google listings
This is the technical stuff that makes your products show up in Google with star ratings, prices, and stock information. It helps, but it’s not magic.
Recommendations that make sense
“People who bought this also bought that” – but done intelligently, not just randomly suggesting your most expensive items.
Inventory management that doesn’t drive you crazy
Keep track of stock levels, get alerts when you’re running low, connect with your suppliers if needed. Basic business stuff that should just work.
Customer accounts that add value
Let people save their information, track orders, reorder easily. But don’t force account creation if someone just wants to buy one thing.
Analytics that tell you useful things
We set up tracking so you can see what’s working and what isn’t. Not just vanity metrics, but information you can actually use to improve your business.
Why Irish Businesses Choose Flo Web Design for Their eCommerce Needs
We’re not the biggest web design company in Dublin, and we’re definitely not the cheapest. What we are is reliable, experienced with ecommerce specifically, and we stick around after launch to make sure things keep working.
Most web designers can build you a website. Fewer understand the psychology of online selling, the technical requirements of ecommerce, or how to optimise for conversions rather than just aesthetics.
What you get when you work with us:
- Custom websites built for your specific business needs and budget
- Secure, reliable hosting that can handle traffic spikes during sales
- Mobile-first design because that’s where your customers are
- SEO setup that helps people find your products
- Fast, reliable hosting with proper backups
- Straight talking, no technical jargon unless you want it
- Actual results you can measure, not just pretty designs
- Local knowledge of Dublin and Irish markets
- Websites you can manage yourself once we hand them over
- Ongoing support when you need it, not just for the first month
- Creative solutions that help you stand out from competitors
- Data-driven decisions based on what actually works, not trends
Ready to get started?
Questions That Come Up a Lot
Here are the questions we get asked most often about our Dublin ecommerce services.
Can you help me build an online store from scratch?
Yes, that’s most of what we do. Whether you’re moving from a physical-only business or starting completely fresh, we can handle the whole process from planning to launch.
Frequesntly Asked Questions
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