6 Reasons Why You Should Install An SSL Certificate For Your Domain Name?
Security is the utmost priority of any user when browsing online. It has become a basic necessity at this point. Therefore, many business owners have started taking major steps to ensure their websites remain secure and unharmed from cyber attacks.
One of the most common (and necessary) steps website owners take is acquiring an SSL certificate for their domain name.
An SSL (Secure Sockets Layer) certificate is a digital file that verifies a website’s identity and enables an encrypted connection between the website and the user’s device.
However, why does almost every website owner choose to install this certificate? In this blog, we have gathered 6 main reasons on why you should install an SSL certificate for your domain name. So, let’s get started.
1. Enhanced Security
As mentioned earlier, one of the main reasons for installing an SSL certificate is to secure your site. An SSL certificate encrypts the transmitted data between the user’s device and the web, which protects sensitive data such as passwords, contact information, credit card numbers, and other personal data from cyber threats. This encryption becomes vital to protect the security and privacy of the user.
2. Builds Trust and Credibility
You’ve probably noticed the “https” at the beginning of a website address and the small padlock icon. These are the most common signs that a website has an SSL certificate. Users are more likely to visit and engage with a website with a visible sign of protection and security of their data, which builds credibility among them.
3. Boost Conversion Rates
Visitors are more likely to trust a website that visibly shows it protects their data. They’re more willing to share personal details like contact information or email addresses on a secure site. By installing an SSL certificate, you protect your website from threats and build trust, encouraging users to take action and boosting your conversion rate.
4. Improves SEO Rankings
Many search engines, such as Google, take data protection very seriously. Therefore, a website with an SSL certificate has a higher chance of ranking higher on search engine results pages (SERPs). This can help with your online visibility, which ultimately leads you to have a strong digital presence and helps in SEO.
5. Protection Against Phishing Attacks
Phishing attacks have become common and can be a threat to many online users. A website may as well trick visitors into giving out their sensitive information, thus making users hesitant to trust a website. However, installing an SSL certificate can ease the user as it protects user data. This makes your website credible and leads users to trust and engage with your site.
6. Compliance with Industry Standards
An SSL certificate is essential to meet industry regulations, especially since websites often handle sensitive user information. This is even more important if your site processes online payments, as it may store financial and personal data. Installing an SSL certificate helps your website comply with these regulations and avoids potential legal penalties.
Conclusion
Building trust and credibility among the users is essential to gain a genuine audience. This can be possible by making them feel at ease when they engage with your website. No visitor will continue with a business that constantly makes them feel uneasy or concerned about their privacy.
By installing an SSL certificate, you protect the user data and also your own website. Users will feel more comfortable sharing their information, which can convert them into potential leads. A domain name without an SSL certificate will harm data security and your business reputation.
In conclusion, installing an SSL certificate protects visitor information and affects your overall online presence, ultimately affecting your business growth.
So, if you would like more information on installing an SSL certificate for your domain name, please call 046 9241535 or email hello@flowebdesign.ie.