When putting together a company blog, some businesses simply have expectations that are too high, by anticipating every post to go viral. However, if after a couple of months of blogging you’re still only receiving a handful of views, it may be time to make some changes.
Here are 5 ways to improve your company blog posts.
1. Have a Relevant Focus
If your blog traffic is struggling, the first question to ask yourself is: Does the blog offer content that people actually want, on a regular and reliable basis?
While one great article can drive traffic to your site, it won’t necessarily retain those visitors. The purpose of your blog should be to establish yourself as a thought leader on a specific subject. Know what that subject is and focus on it exclusively.
Throughout your day you will think of topics and ideas that you can write about in your blog. A good way to remember these topics is to maintain an ideas file. Always be on the lookout for new ideas for getting inspired to write and have someplace where you can easily file them to refer back to later.
2. Have Good Quality Content
Gone are the days when you could write a blog post in 15 minutes and rank at the top of Google.
If the focus of your blog is on track, then take a look at the quality of your content. Does your blog provide value, or is it just the same as what people can learn elsewhere? Would you actually subscribe to your blog, or would you consider it a waste of time?
Poor quality blog posts can turn customers away; so give your readers something worth reading!
Use your personality, your own personal writing voice. Try to be a little different. Dont try and sound like everyone else. This will help you seem less boring.
To improve the quality of your blog, consider taking a course or, if time is an issue, hire someone to develop content for you.
3. Have SEO in Mind
When writing a blog post Search Engine Optimization (SEO) is very important. Write for the reader first, and they will make sure that your content ranks well for search engines. If you are writing high quality content, people will naturally want to share it. Display social share buttons and make it simple for people to recommend or share your work.
You can also boost the traffic to the blog post through social media. Show your social media profiles and encourage visitors to connect with you on social media. This builds trust and deepens your connection.
Although social media strategies can give a post short-term increases in traffic, the long-term, constant traffic will come from ranking high in search results.
4. Make Sure Your Content is Not Self-Promotional
Yes, you might be excited about your new service or speedy growth, but other people will not be so excited. They are too busy trying to solve their own problems and satisfy their own needs.
Too many blogs are stuffed with self-promotional content making it very clear that the focus is not to provide value to the customer, but to drive sales.
No one is going to follow a blog that shares article after article praising their own product or company. People read blog posts to gain insights or be entertained. Although, you may get away with the odd subtle piece of content about how your company or service can help someone, if they have an issue or problem based on the subject in the blog post.
5. Involve the Reader
If you require the reader to do something, add a call to action to your post. I would advise always using a call to action where possible.
What do you want your reader to do? If you inspire people to act, they will thank you for encouraging them.
Another way to reach out to your reader is to link to your blog posts in the archives. We would all like our readers to browse through the archives of our blog, but the reality is, they dont. You need to remind them. In every new post, try to link to at least two or three old posts, sending your readers back to read your best work, keeping your blog and company, in their minds.
If you want to improve your blog posts, provide valuable content that is relevant to your potential customers. Then, encourage them to subscribe to your newsletter or download a pdf brochure. Once you have the persons’ email address, you can send them a direct email asking if they have any questions about your product or service.
Continue to provide valuable content and those readers will share your posts across their network – increasing the likelihood of being noticed by interested customers.
Keep your blog focused on education, not sales, and your sales will also improve.
If you would like anymore advice on this topic contact a member of our team today.